Corporate purpose
Integrity as our foundation; innovation for the future.
HOMEMAX GROUP / ABOUT US
Design, craft and delivery.
One complete vision.
Art, technology and craftsmanship, shaped around brands and the people who use their spaces.
About HomeMax
About HomeMax
Homemax Group Co., Limited is a one-stop design service organisation bringing together space art planning, furniture customisation and display design. Its multidisciplinary design team works across hotels, clubs, model homes and residences.
The company holds 16 professional decoration qualifications, including Class A architectural decoration engineering design and construction; Class A professional stage lighting, audio and video design; and Class A exhibition hall display engineering design and construction.
A high-quality custom furniture factory, a high-end whole-house customisation factory with 30 years of experience, and supporting material supply services connect design value with implementation and product quality. Together, they support a complete one-stop service.
Space art planningFurniture customisationDisplay design
35+
Years of agency experience
100+
International hotel brand collaborations
100,000 m²
Modern standard production plant
1,200+
Professional team members
Our philosophy
Our philosophy
At the meeting point of technology and art, we explore the future of intelligent buildings.
Corporate spirit
Craftsmanship and excellence.
Corporate philosophy
Customers first. Quality first.
Corporate culture
Embrace diverse perspectives and pursue excellence.
Goals & policies
Goals & policies
Continuous innovation and development.
Management goals
Management is the foundation of business and performance motivates employees. Safety sustains the enterprise; environmental protection supports health.
Quality goals
High quality, high efficiency and continuous improvement.
Safety goals
Standards guide safety, supported by preventive measures.
Core values
Act with integrity and respect the rule of law. Keep promises and take pride in our work. Move with the times and have the courage to lead.
Our development direction
Our development direction
Genuine materials. Resourceful craftsmanship.
Development strategy
Build strong alliances and diversify towards a group structure. Combine traditional craftsmanship, intelligent assembly and data-based scientific management to improve productivity and develop intelligent, high-quality decoration with cultural character.
Development goals
Establish a broad market strategy, strengthen the corporate brand and become a new force combining multiple technologies in the decoration industry.
Enterprise development plan
Pursue an operating target of RMB 600 million, expand into international markets, work towards becoming an industry benchmark and build a brand grounded in corporate culture.
Human resource development plan
- Ensure appropriate role design and staffing.
- Aim for certified personnel coverage above 90%.
- Continuously develop talent and keep staff turnover below 10%.
- Increase investment in training to meet enterprise qualification requirements.
- Strengthen talent development and build a young team with advanced technical skills.
Qualifications & honours
Qualifications & honours
Company qualifications · Company honours · Management system certifications & patents · Engineering honours
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Certificate 44 ↗The people behind the work
The people behind the work
FOUNDER
Liu Xiaoping
- Founder of Guangzhou Lixiang Space Design Co., Ltd.
- Head of the third branch of Guangzhou Zhujiang Building Decoration Co., Ltd.
- Former Design Director of Carson Haipai Mingjia, Guangzhou Branch.
- Graduate of the Milan Polytechnic Design Institute, Italy.
- Recipient of the Best Soft Decoration Design Award for the 40th anniversary of the Shenzhen Special Economic Zone in 2020.
- 15 years specialising in soft furnishing design.
- Extensive overseas travel to study design.
- Design collaborations with leading domestic construction organisations and interior design firms.
- Expertise in real estate model homes, mid- to high-end private residential furnishings, corporate club concepts, colour coordination and spatial display art.
SENIOR PARTNER
Liang Jindong
Liang Jindong holds a master’s degree in Spatial Design from the Strasbourg Higher School of Art, France. Founder of MFA Mofei Architecture, he brings lasting value to spaces through simplicity and purity.
SENIOR PARTNER
Xiong Huo Huo
Master of Marketing and Management, Raffles Design Institute, Singapore.
Chairman of the Guangzhou Region of the Bay Area Design Alliance.
SENIOR PARTNER
Lin Yangyao
Senior interior architect with 17 years of experience.
Strategic partner of Guangzhou Xuejia.com Theme Park Alliance, the largest industrial real estate alliance in South China.
Dean of the IEED International Ecological Alliance Institute of Sound and Light.
SENIOR PARTNER
Cao Fangfang
Master of Marketing and Management, Raffles Design Institute, Singapore.
Chairman of the Guangzhou Region of the Bay Area Design Alliance.
SENIOR PARTNER
Chen Shenghua
Founder and Chief Designer of Yihong Decoration Group.
Member of the 9th Tianhe District CPPCC.
Graduate supervisor at the School of Art and Design, Guangdong University of Technology.
Senior Interior Architect of the China Building Decoration Association.
Our suppliers
Our suppliers
We are committed to brand-led spatial design. Brand thinking guides how a space communicates, taking design beyond style and visual technique. Together with our supply network, we create spaces that strengthen brands and deliver value.
Explore global sourcingLET’S WORK TOGETHER
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